“When the first article about BESIDE appeared in La Presse, their values immediately resonated with us,” say Richard L’Abbé and Chantal Beaulieu. “They spoke of natural conservation and knowledge transfer,” they recall.
The article hit home.
At the beginning of the 2000s, Richard Labbé launched a telecommunications business, which he would devote his next 15 years to, before eventually selling it. The business was registered in a family trust, of which his mother was the beneficiary, though she didn’t know it until the company was sold. Those who have never had it easy find ways to make do with less. The years went by.
One night, during the height of the pandemic, Richard called his mother and asked, straight up: “If you were to let yourself dream, what would you want most?”
At 95 years old, Richard’s mother didn’t quite know how to reply. Nothing jumped to mind, so Richard suggested that he buy her an Ipad. “That way, we can call and see each other,” he explained. She agreed and accepted his offer.
That screen was just the first step to suggesting a much bigger project.